The Toleranca Marketing team has prepared Congress Standards that form the basis of the operation of the Slovenian Congress Bureau. The model has been based on comparable Europe models of business excellence. The Standards were first awarded in 2008. There is no comparable model in use in Europe, though numerous copies exist.
Origin of certification
The preparation of certification is based on existing standards and recommendations from the area of business tourism, such as those published by DIN (Deutsche Industrie Norm), ICCA (International Congress and Convention Association), IAPCO (International Association of Professional Congress Organisers), APEX (Accepted Practice Exchange), AIPC (International Association of Congress Centres), MPI (Meetings Professionals International) and other professional associations operating in the area of congress activities.
The evalution of hotels and congress centres has been present on the market for 12 years. On the basis of field work, Toleranca Marketing is continuously upgrading the methodology which today takes the form of a sample measurement and is the only company in the world using mystery guests related specifically to the requirements of congress organisers.
Added value – free promotion
All certified partners are promoted intensively through the promotional channels of Kongres magazine. In the past 10 years the portal has won the trust of domestic and international events organisers. According to official statistics about the portal’s reach (Alexa and Google), it is ranked among the top 5 portals with the highest reach in Europe. Every day the portal is visited by on average 250-300 various event organisers who view 800-900 pieces of content.
More than 310 assessed hotels (151 for the requirements of Meetings Star and 159 for individual clients). Each hotel is evaluated using 490 assessment criteria.